Have you ever happened upon a website whose design has very clearly not been updated since it was created years ago? You know it is outdated likely because of the color schemes, font choices, pop up ads that have all but taken over, and the complete lack of optimization. The website itself is probably difficult to navigate and does not have any user-friendly elements that make modern websites convenient to use. In addition to the aesthetics of an outdated or poorly designed website, there is likely no ability to convert visitors into customers. For one reason or another, these websites make visitors click away from the site and visit one that is updated, easy to use, and provides them with the information they need to get the products or services they desire. Great website design and development is not just about a beautiful website with lots of photos and videos of your company. It must also incorporate important elements which demonstrate to search engines and potential customers that your landscaping business is the one to trust. Updated websites should stay current with the algorithms being employed by search engines, have clear conversion funnels and calls to action for your users, and show clients what makes your company the right choice.
At Landscapers Web Marketers, we have been designing and developing websites as part of our overall digital marketing strategy for our clients for over 10 years. We always stay up-to-date on the latest innovations as well as algorithm changes to ensure that our clients’ websites don’t fall behind or appear outdated. Our main priority is to build websites for our customers that will convert the greatest possible number of visitors to clients. How do we get conversions? Our website development team works tirelessly to make sure that your site meets the needs of your clients. Two of the best ways to accomplish this is making the site mobile friendly and giving visitors a clear call to action which focuses on conversion on each page.
It should come as no surprise that the majority of people who are searching for your services are doing so online. Many of those potential clients are using their phones, as opposed to their computers, to do their online research. What does this mean for your company and your website? It means that your website needs to be mobile friendly and responsive. When developing a website, its construction must take into account different sized screens and types of devices that it will be loading on. Having a website that is beautiful and user friendly on a computer is only one part of the overall process. It also needs to be just as elegant and useful on a smartphone or tablet because many people do Google searches on the go while away from their computers. If your website is slow or looks funky when a user loads it on their phone, they are very likely to click away from your site and go to one of your competitor’s websites, especially if it is mobile responsive. Making sure your site is able to conform to the constraints placed on it by a mobile browser takes great skill and experience. That’s why you can trust Landscapers Web Marketers to provide you with a great website that is also mobile-friendly.
In the business world, the goal of every potential customer interaction is to get them to convert into actual clients. The same goes for your website. When a potential customer visits your website, you want to get them to take a particular action. For most businesses, this means filling out a contact form, signing up for a newsletter or email list, or purchasing a product. Changing the visitor to your website into an actual client is called conversion, and that is the primary purpose of most business websites. This means that your website needs to focus on conversion in a variety of ways.
When you have visitors on your website, it is crucial that you make it as easy as possible for them to contact you. This means that they should not have to struggle or search around to find your email, phone number, address, or any other contact information. That should all have a prominent location on each page so that no matter which area of the website a visitor is on they will always know how to get in touch with you.
While great copy is key to impressing search engines as well as customers, videos and photos are equally as vital. People love to see you and your team in action as well as images of your completed services or the products you are showcasing. The more confidence potential clients have in your company’s ability to provide exceptional service, the more likely they are to contact you and invest in your work. Incorporating photos and videos on your website is key to helping convince them that you are the best in your field.
In addition to the contact information being highly visible, every page on your site should have a clear call to action that you want visitors to take. This might be calling you, setting up an appointment, asking for a quote, or anything else that will lead to a sale. The calls to action should be visible and easily identifiable. Whatever action to wish your clients to take, be sure they know and understand how to do so in order to become a conversion for you.
If you are a landscaper, yardscaper, or hardscaper looking to revamp your website or need a new website, contact Landscapers Web Marketers. We have the experience and expertise needed to design an effective website for your company that focuses on conversions and will lead to an increase in ROI. Contact us today to learn more about all of our digital marketing services and how we can help you continue your online success with a fully optimized landscaping website.