Businesses need to constantly stay on top of the latest and greatest marketing methods. While content marketing, social media marketing, and email marketing are all incredibly effective for getting customers, you should also make use of mobile marketing. Tons of consumers now use their smartphones daily and, if you can tap into this market, you could boost your sales significantly.
Since many people are constantly on their phones, you must find ways to promote your business in ways that they’ll see right on their smartphones. Fortunately, there are many effective ways to encourage people to buy from you using their mobile devices. Here are five of the most powerful mobile marketing strategies for your business.
1. Build A Mobile-Friendly Website
Before doing anything else, you need to make sure that your brand website is mobile-friendly. Nowadays, it’s not enough to have a fast and efficient business website that runs well on all computer browsers. You also need to consider how your website looks and works when people are using it on portable devices.
You should take measures to ensure that your website is easy to use via smartphones. You might want to use large text in your content and break it into small paragraphs. You should also make it so the buttons used to browse are large enough for people to press while they’re using a small screen.
On top of this, you should make sure that people can easily buy from your business while using a smartphone. Luckily, online shopping cart platforms make it easy to do this. You might also want to enlist the help of a professional web design service to ensure that your website is as mobile-friendly as possible.
2. Create A Mobile App for Your Brand
Another powerful way to tap into the growing market of persistent smartphone users is to create a mobile app for your brand. Even if your website is already easy to use via mobile browsers, an app made specifically for your business can offer an even more satisfying customer experience and even help you improve customer retention.
Think of popular examples such as Amazon Shopping and the Nike app. These make customers more likely to buy from their brands as they’re constantly present on their phones. What’s more, they allow these businesses to show mobile users special sales promotions while also collecting helpful analytics to improve their sales efforts.
Making an app isn’t easy without some advanced programming knowledge. However, you don’t need to be a programming whiz to build an app for your brand. Simply plan what kind of features you want your app to include and get in touch with a marketing company or professional app development service to help you.
3. Use SMS Marketing
If you’ve ever used email marketing, you know how effective it can be for keeping your brand in consumers’ minds, promoting your products, and attracting more sales. SMS marketing can be used in many of the same ways you’d use email marketing, the only difference is that the messages are sent directly to the SMS inboxes of your subscribers.
Much like with email marketing, you’ll need people to opt-in. You might want to include a form on your website or allow customers to tick a box when they complete a purchase to allow SMS alerts from your business. Once you build a list of numbers, you can start marketing to them via short and enticing text messages.
You might want to send out special coupons or alert consumers to flash sales via SMS marketing. You can also use SMS marketing to collect feedback from customers. It’s also a great way to encourage people to download your app, especially if you do so with the offer of a special discount for their first mobile purchase.
4. Boost Your Social Media Marketing Efforts
Social media marketing is incredibly effective for businesses of all sizes. You can reach a huge audience by regularly posting content on platforms like Facebook, Twitter, and LinkedIn. However, even if you’re already using social media to market your business, you should boost your efforts for smartphone users.
Many consumers idly browse social media apps like Instagram and Twitter in their downtime. As such, a well-timed social media post about a flash sale or a new product launch can entice them to buy from you. You should also use social media to cross-promote your brand app if you have one.
You can even increase your success by using social media platforms that are designed primarily for smartphones. For example, you could use Snapchat and TikTok to post entertaining videos about your products or services. These platforms are growing fast, and you can bring your business to the attention of many new people this way.
5. Offer Instant Support Via Mobile
Offering rapid customer support is one of the best ways to increase your sales. In many cases, casual consumers might be considering buying something from your business but want to ask a question first. What’s more, existing customers might have queries or complaints. If you can deal with these requests instantly, you’ll boost your customer acquisition and retention rates.
While offering speedy phone support and live chat features on your website will help, you should also find ways to deliver rapid customer support to mobile users. Many businesses now use WhatsApp to answer questions from customers directly. Other messaging apps like Facebook Messenger can also help.
Make sure your customers know how to reach you and make it as easy as possible for smartphone users to get an instant answer. You might also want to consider using your social media channels to offer customer support. If people see you delivering satisfying customer service via Twitter or Facebook, they’re more likely to consider using your business.
Mobile marketing can be incredibly helpful for your business. Not only can these methods help you bring in plenty of new customers, but they can also help you keep existing customers and increase repeat purchases. Make sure your business is as accessible as possible to people using any kind of smartphone or portable device and you’ll be set up for continuous success in the future.